Personalizing the Hotel Guest Journey With Data
Hotels can personalize the guest journey with data by using the smallest set of information needed to improve a specific moment, such…
Read More
Personalizing Eco-Friendly Hotel Stays Around Traveler Priorities
Eco-friendly hotel stays should be personalized around the sustainability priorities a traveler actually cares about, such as energy, water, waste, food sourcing,…
Read More
Personalizing Hotel Stays for Older Adults, Travelers With Disabilities, and Allergy-Sensitive Guests
Personalizing hotel stays for older adults, travelers with disabilities, and allergy-sensitive guests should begin with accurate access and safety information, not optional…
Read More
Personalizing Hotel Marketing for Different Traveler Segments
Hotel marketing becomes more effective when traveler segments change the message, proof points, timing, and landing experience rather than simply changing the…
Read More
Personalizing Hotel Loyalty Strategies by Travel Frequency
Hotel loyalty should be personalized by travel frequency because a frequent road warrior, an occasional vacationer, a family taking a few high-value…
Read More
Shaping Hotel Concepts Around Market Demand and Guest Segments
A hotel concept should be personalized to market demand by defining which guest segments can realistically support the property, what each segment…
Read More
Personalizing Hotel Service Without Slowing Operations
Hotels can personalize service without slowing operations by standardizing the decision points behind personalization. The property should capture a small number of…
Read More
Matching Hotel Types to Different Traveler Personas
Matching a hotel type to a traveler persona works best when the choice is based on trip purpose, service expectations, space needs,…
Read More
Designing Future Hotel Stays Around Different Guest Segments
Future hotel models will be more credible when they are built around distinct trip missions rather than a single idea of the…
Read More
Personalizing Hotel Design for Business, Family, and Leisure Guests
Hotel design becomes more useful when it reflects the reason a guest is traveling, not simply a broad demographic label. Business guests,…
Read More
